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I would not call BMW's Military Discount program "nothing". I have cars on order for customer and can offer as much a $3250 to them through that program. BMW does still offer some "APR" support programs on specific models, and their loyalty program. When you look at the last time BMW raised MSRP, it's been a long time while the price of everything else has increased enormously. I'm quite surprised that it's taken this long to see an increase. And, of course, the dealer may see a small single-digit percentage of the MSRP increase.
For those of you who think BMW is rolling in dough due to the pandemic, let me tell you my last month's sales volume is off nearly 75% from the months prior to COVID. We currently have four new BMWs in-stock and available for sale.
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