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      04-23-2009, 04:22 PM   #36
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Drives: 335i e91 LCI msport
Join Date: Jul 2007
Location: Lincolnshire

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Quote:
Originally Posted by Gibbo View Post
This is also a refelection of the BMW marketing machine getting people to buy high spec on the bigger engined cars.
Thanks Gibbo - some good points. I think the above is very true.

I think that many people spec i-drive for resale purposes rather than genuinely regarding as being good value for money. It is crazy that people will spend circa £2k on kit for which 80% of its functionality can be achieved for £300.

For BMW this is a win win situation. Either they get to sell an additional 2k of kit on each car or get to shaft people on resale if they haven't spec'd it.

Little short of exploitation IMO.
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