Another quote from that article for those that think BMW ignores customers.
Quote:
MR: In what way did you listen to the existing customer base and included their remarks in this new car?
FvM: We have most definitely taken notice of what the current customer base and community has shared with us. We looked at where we could improve the package for the M2 Competition. The main change following comments was adding the M mirrors. The majority of the customers wondered why they were missing on the base M2 Coupé and therefore we added them. They are the same mirrors used on the M3 and M4 models. Other changes such as the new M Sports seats, M sports brake kit and the tweaked suspension will also be greatly appreciated by the customer base. Especially those would like to have that additional performance, a key asset of the Competition range.
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Recommend everyone read the article in its entirety as it's very informative.