Product diversification to appeal more of the public to like at least of their offers. According to OP's logic, there should also be only one color since that looks the best.
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2022 BMW X5 m50i
2024 MB S63 on order
'18 X5 50i / '16 BMW F10 550xi / '13 BMW F10 535i / '07 BMW E64 630i / '03 BMW E65 745i / '95 BMW E34 540i / '89 BMW E30 M3
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