Quote:
Originally Posted by PKL
Who is this commercial marketed towards? Can most 28 year olds afford a new M2? not that I am aware of
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BMW's marketing department has been selling 3 series and M3s this way forever. Techno/house music with mixed weird angle quick driving and rear view mirror shots. Just watch 5 of any E36 or E46 video ads. You'll see at least 2 or 3 of these.
This is going back to the days when you actually needed to make money to buy a BMW and couldn't just lease a 3 series for $299 and a 650 credit score.
It's just that every Boomer and GenX'er in here romanticizes their E30-BMWs-are-exclusive-and-for-the-refined-cigar-smoking-man upbringing.
BMW is a mass produced consumer car company. The M2 is being marketed as a fun sports car to the 18-40 masses with disposable income. Come one come all! You want exclusive and class? You're not going to find it on TV in between reruns of Seinfeld.