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its not about design, its a business strategy. If bmw want to make amazing looks car they can do! its easy for them. but then how he can sell 4 series or Z series.
Also be smart! this car 47K So, its gave 380 HP 0-60 3.8 second.
you should consider the car price and design level.
for example! if you put q60 its old design 60K. if we say Lexus RC its old and more expensive and 0-60 5.6 second. ugly golf R price is 55K even 2.0 engine!
so when you think first you should consider others competitor!
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