Quote:
Originally Posted by 6speed_M2
It's marketing genius. The majority of people don't know the difference. They think it's a "M" car. It's close to one but no cigar.
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According to BMW they are an "M" car now, so I think thats where most of the confusion is coming from. They are completely separated from the standard models, and are listed under BMW M in the Build Your Own category. As BMW updates, I think people will need to update their terminology as well.