|
Sad, I’m considering heading over and seeing the M2 was one of my hopes.
I think they underestimate the value of these shows; takes a lot of touches from marketing and advertising in different ways and via different channels to convert a customer. Part of developing and strengthening my affinity for the brand was seeing and experiencing these cars at the shows. YouTube and social media don’t replace seeing and sitting in them in real life. Anyone who pays to go see cars is a possible high-value customer and evangelist; auto show traffic is probably as high quality an audience as it gets. Short-sighted move, IMO.
|