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Originally Posted by 02M3ForMe
Sad, I’m considering heading over and seeing the M2 was one of my hopes.
I think they underestimate the value of these shows; takes a lot of touches from marketing and advertising in different ways and via different channels to convert a customer. Part of developing and strengthening my affinity for the brand was seeing and experiencing these cars at the shows. YouTube and social media don’t replace seeing and sitting in them in real life. Anyone who pays to go see cars is a possible high-value customer and evangelist; auto show traffic is probably as high quality an audience as it gets. Short-sighted move, IMO.
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Many automotive manufacturers are moving towards having displays and unveilings at events like Amelia Island and Pebble Beach.
BTW, Studies have previously revealed that auto shows do not tend to generate a lot of revenue later on at dealerships. This was prior to Covid. I would suspect Covid has only further pushed remaining manufactures to bail out.