Quote:
Originally Posted by mynameisnick4
I don't think a $1,000 phone is comparable to a $70k car. Especially when phone upgrades have almost been indiscernible as far as performance for the past 6+ years.
I am surprised BMW hasn't sold 'tune upgrades' in situations like these where there is nothing different mechanical and purely just a different tune.
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They absolutely are comparable. It’s the same tactics. BMW wants to stay top of mind and keep moving M2s throughout the production cycle. They have to release better things to do that.
Does +20 hp, new colors, and maybe some changed taillights make for any real world difference to 99% of buyers? No. But it gives BMW something newer/better to market. (Same as Apple)
Actually the Apple/BMW similarities go further. Both make more money off hardware, so they wouldn’t release software tunes. They will tie the SW upgrades to new hardware.