Quote:
Originally Posted by c1pher
This is one case where Porsche’s system of ala cart makes sense. Some portions you want blacked out and others it doesn’t look as good.
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With today's tech, they could totally do a la carte options. A clear evidence is how specific markets offer the available options differently (some packages are vastly different from one market to another). The assembly lines can adapt easily.
However, corporate packages "popular" options together in order to force a higher overall price tag all in the name of convenience. Dear lord, I am not ordering a combo meal at a fast food joint. I can spend the extra 30 min max going through individual options when buying a $90k CAD car. It would validate the role of CAs even more and make the experience special when ordering your car at the dealer. The bean counters must know better and determined this is the way to maximize profits.