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Originally Posted by KJ10
I think it's clear BMW did it to simplify its process and to save cost. Majority of BMW buyers will not care about gauges or screen in the end so BMW will be fine.
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On an SUV I wouldn’t care either. On a sport coupe that BMW just added a layer of outrageous performance to, I don’t think that particular BMW demographic will be as pleased as a BMW SUV buyer.
The performance buyer is pickier and whatever vehicle or brand is purchased there has to be an strong emotional component or connection to the car. Car buying is part emotional and part practical. “Sports/performance car" buying is a 100% emotional experience.
People don’t but Corvettes or Porsches because they are practical. They buy them because of the emotional way those cars make them feel.
There’s a reason BMW added a sporty sounding exhaust to the M240i. They didn’t do it because it was practical they did it because of its “emotional impact” on the driver.
ID8 lessens the sports car feel and diminishes the emotional experience for the purchaser/driver.
Bob