Quote:
Originally Posted by Germanauto
Consumers want branding and tech, not steering feedback or taut body control at the limits in a corner.
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Maybe mainstream "consumers". Not the M-car consumer. We still want that stuff. There's no reason BMW couldn't continue to crank out legit M cars - they've shown us they still know how, but they've lost their focus catering to the "mainstream" buyer who does want "branding and tech". The "M" branding is now EVERYWHERE and no longer stands for Motorsport, but now stands for Marketing. Funkdat. Spin off the M division entirely if they must to allow it to focus on the real M-car customer. We're still out here.