Quote:
Originally Posted by KevinC
Maybe mainstream "consumers". Not the M-car consumer. We still want that stuff. There's no reason BMW couldn't continue to crank out legit M cars - they've shown us they still know how, but they've lost their focus catering to the "mainstream" buyer who does want "branding and tech". The "M" branding is now EVERYWHERE and no longer stands for Motorsport, but now stands for Marketing. Funkdat. Spin off the M division entirely if they must to allow it to focus on the real M-car customer. We're still out here.
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There are a lot of people I've come across with money to burn who want an M model just because it is the best and most prestigious, not because they actually care about driving beyond mashing the pedal. "Mainstream M consumers" are also a thing.
But I agree with your sentiments. Some of these cars could be harder edged. The F87 M2 was great, but consistently still got comments about its steering not being communicative enough. Anybody who picks the less "prestigious," less lease-friendly M2 over the M3 clearly does so for a reason. Give them the hard edged sports coupe they want.