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      05-28-2022, 08:05 AM   #6
paquet
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Drives: 2019 540i M Sport etc
Join Date: Sep 2020
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Quote:
Originally Posted by KevinC View Post
Maybe mainstream "consumers". Not the M-car consumer. We still want that stuff. There's no reason BMW couldn't continue to crank out legit M cars - they've shown us they still know how, but they've lost their focus catering to the "mainstream" buyer who does want "branding and tech". The "M" branding is now EVERYWHERE and no longer stands for Motorsport, but now stands for Marketing. Funkdat. Spin off the M division entirely if they must to allow it to focus on the real M-car customer. We're still out here.
I've bitched and complained about this a fair bit - the M branding being everywhere - "whore of Babylon" level. at this rate, I would not be surprised to see M branded toilet paper (for that faster wipe)
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