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      11-08-2022, 05:12 PM   #183
Albator_IIII
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Drives: 2008 E90 335i 6MT Custom
Join Date: Oct 2022
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Quote:
Originally Posted by rconn14 View Post
Developing a CF roof isn't cheap.

If you want the CF roof standard it would simply increase the base price of the car, and not have the MSRP within a stones throw of F87 DCT.

Would you rather the car be $64,xxx and have the roof standard?

BMW knows not 100% of buyers want a costly option and ensured the base price stayed low for those that don't.
I guess. However, in Canada the car comes STD w/ the plain steel roof. Carbon roof is $1,900 CAD and Glass Sunroof is $1,500 CAD. Only $400 CAD difference between the two.

In the US you get the Glass sunroof STD. I guess specific markets calculate their margins differently including possible loss leader options.
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