Quote:
Originally Posted by BMWCCA1
Quote:
Originally Posted by F32Fleet
Ya they dropped some issues of Roundel but wasn't that made up via BimmerLife (semi-annual or quarterly)?
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That, more or less, took the place of chapter newsletters, which enabled the Club to reduce the portion of your dues that went to the local chapter. The production quality, paper, and printing of BimmerLife equals or exceeds that of Roundel, but why? Isn't on-line dissemination of that content sufficient to get the job done? They send tons of copies of this to all BMW dealerships to solicit new members. Does it really work?
Personally, I think supporting local chapters and the work they do in a community is better for recruiting than a (semi) glossy magazine sitting in a dealership. But then is the point of BMW CCA National self-preservation, or being a club? There is a difference. Notice how many letters in recent Roundel issues are addressed to Satch by name. The first page of text and the last in Roundel are Satch's. There's a book review by Satch and another by someone else of a book written by one of Satch's friends. Sure, Mike Self and Rob Siegel cover the Vintage, but otherwise is Roundel really representative of the Club? Or is this "year-book" project a true glimpse of where those directing the Club are headed? |
Excellent points. Don't forget the weekly or bi-weekly emails which contain a couple of articles.
Electrification is going to change the club as the old guard ages out. Personally I think the club is at risk of losing relevance because BMW is attracting a different type of buyer albeit younger. They'll still be serial leasees but less will feel less attachment.