Quote:
Originally Posted by MmmmmM2
Interesting story to tell...
I spoke with my wife who is a marketing consultant for a POS company in China. However, she has had many international marketing management jobs. I wanted to get her opinion on if she thought the new M2 being built in Mexico would have a negative effect on certain buyers. She said it absolutely will (however, I disagree just so you know).
Her point was that German cars built in Germany will have better conceived quality than German cars NOT built in Germany. I mean, I guess I can see that point of view.
Honestly, the bottom line is going to be how well these hold up in the long run.
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'Certain buyers' will certainly be bothered by certain aspects of any consumer good ;-)
Beyond Euro-delivery fans and enthusiasts/internet anoraks, few will care and most will realise they live in the 21st century and it's not the 80s anymore. Especially since BMW have had plants outside Germany for ages now.