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JOY is the smell of leather?
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| 01-23-2010, 02:50 PM | #1 |
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JOY is the smell of leather?
File this one under interesting BMW marketing. BMW financial in Canada has produced a pamphlet that gives the scent of new car leather. You know that smell that is intoxicating, the one I wish my car would have for the rest of her days. BMW Canada will be distributing these advertising pamplets at Autoshows around the country in 2010. Source: http://www.marketingmag.ca/english/n...21_142913_6820 |
| 01-23-2010, 05:02 PM | #2 |
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rofl
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| 01-24-2010, 12:34 PM | #3 |
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DAMN!
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| 01-24-2010, 12:37 PM | #4 |
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I think that's taking the whole "joy" campaign a bit too far..
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| 01-24-2010, 12:49 PM | #5 |
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I heard there is a fragrance for cars, that gives the scent of a "new car"...
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| 01-24-2010, 12:54 PM | #6 |
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just as a thought, there was a fragrance for dogs, launched at Saks Fifth Avenue NYC, it was named "Oh My Dog!"....so with that in mind, the "new car scent" should be called "Oh My Ride"? Any other funny thoughts on that?
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'11 E92 M3 ZCP SG 6MT Tech Sound USB Heat Cloth Aluminium Sunshade
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| 01-24-2010, 01:27 PM | #7 | |
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| 01-24-2010, 02:52 PM | #8 | |
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-this car smells wondeful honey, smells like a new car... -it's oh my wife...
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'11 E92 M3 ZCP SG 6MT Tech Sound USB Heat Cloth Aluminium Sunshade
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| 01-24-2010, 02:58 PM | #9 | |
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| 01-24-2010, 05:06 PM | #10 |
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bmw redefining standards in every aspect.... from the look, feel, and performance.... to the smell? amazing..
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| 01-24-2010, 09:30 PM | #12 |
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You can buy a scent for that, but keeping the interior clean and food-free seems to work. People are always telling me my cars smell brand new.
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| 01-25-2010, 03:46 AM | #16 |
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I remember a tire ad in a magazine with a scented pull out, with the smell of burnt rubber. It smelled like the real deal.
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| 01-25-2010, 09:25 AM | #18 |
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sometimes ill find 3 of my friends just poking their heads in my car just to smell the leather. not counting the million other people who go apeshit for the way my car smells. a complex mixture of herb and leather
 if this was a product, id buy it. bmw leather is the greatest
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| 01-25-2010, 11:35 PM | #21 |
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no wonder i get a boner every time i sit in a new bmw in the dealership.
________ Strawberry cough ________ Lovely Wendie ________ Park Royal 1 Pattaya ________ Vaporizer wiki Last edited by Bluesummer; 08-24-2011 at 03:07 PM.. |
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| 01-29-2010, 06:02 PM | #22 | |
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its the best new car smell
LOL! 
