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BMW announces strategic changes: Caiņa-Andree First Woman to Join Board of Management
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03-08-2012, 08:25 AM | #1 |
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BMW announces strategic changes: Caiņa-Andree First Woman to Join Board of Management
![]() BMW Group announces strategic changes: Caiņa-Andree First Woman to Join BMW Board of Management This is a first: Milagros Caiņa-Andree will be the first woman in the Board of Management of the BMW Group. Currently Head of Human Resources in the Transport and Logistics division of the Deutsche Bahn Group and board member responsible for Human Resources at Schenker AG, Caiņa-Andree will assume responsibility for Human Resources Division as of July 1st 2012. Harald Krüger, currently responsible for Human Resources and also labour relations director will continue until June 30, 2012. The BMW Group is also using the opportunity to announce some "strategic changes" in the board of management effective April 1st 2012. “The rigorous implementation and refinement of our successful Strategy Number ONE will place even further demands on our company in the future. We need an organisation that can handle the increasing complexity of the tasks involved to ensure that the BMW Group maintains its successful course in the future,” said Dr.-Ing. Norbert Reithofer. Harald Krüger will manage a newly-formed division with responsibility for MINI, Rolls-Royce and BMW Motorrad, including the product lines and marketing and sales for each area. He will also be in charge of expanding the BMW Group’s aftersales business, which is a key focus of the company’s Strategy Number ONE. Board of Management members Dr.-Ing. Klaus Draeger, previously responsible for the R&D Division, and Dr.-Ing. Herbert Diess, previously responsible for the Purchasing and Supplier Network, will switch roles: Diess will assume responsibility for the R&D Division within the Board of Management, and Draeger for the Purchasing Division. Ian Robertson will be responsible for Marketing and Sales for the BMW brand and its BMW M and BMW i sub-brands, as well as the BMW Group distribution channels. The other members of the board of management won't be affected by these changes. Full press release below. PRESS RELEASE
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