[Jason]

BIMMERPOST NEWS

BMW Group sales growth increases further in September

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October 11, 2019

BMW deliveries up 4.8% in September +++ BMW i3 sales climb 21.9% in first three quarters +++ Rolls-Royce brand maintains strong sales growth +++ Nota: “Model offensive having real impact also in luxury segment” +++

Munich. In the first nine months of the year, the BMW Group grew its worldwide sales by 1.7%, to 1,866,198 units. Deliveries in September were up 4.6% on the same month last year, with a total of 248,684 premium BMW, MINI and Rolls-Royce vehicles delivered to customers.

“Following the successful market launch of the new BMW 7 Series, BMW X7, BMW 8 Series Coupé and the BMW 8 Series Convertible, the BMW 8 Series Gran Coupé is now also in showrooms, since September. With this model offensive, we are continuing to expand our position in the highly profitable luxury segment,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “We also offer the broadest electrified line-up of any of our competitors. In its sixth year the fully-electric BMW i3 is still performing extremely well and will therefore continue to be part of our line-up in the coming years. We will be launching another pure electric vehicle, the MINI Electric, towards the end of the year.”

Total BMW brand sales for the first three quarters of the year rose 2.2% to 1,601,397 units. In the month of September, a total of 210,427 BMW vehicles were delivered to customers (+4.8%). The BMW X3 (+74.0%) and BMW X4 (+43.4%), in particular, posted high double-digit growth in the year to date. Within six months of its introduction onto the market, 25,125 new BMW X7 luxury-class SAVs have already been delivered to customers around the world.

Sales of BMW Group electrified models increased by 10.1% in September to 16,035 units – due in part to the new BMW 330e*. BMW i sales for the month of September rose 23.9% to 4,148 units. Sales of the MINI Cooper S E Countryman ALL4* plug-in hybrid climbed 35.9% in the first nine months of the year to reach a total of 11,996 units.

The BMW Group intends to have one million electrified vehicles on the roads by the end of 2021. The company expects to have delivered a total of half a million fully-electric and plug-in hybrid BMW and MINI vehicles to customers by the end of this year. The BMW Group also plans to offer 25 electrified models by 2023 – more than half will be fully electric.

MINI brand sales reached 37,786 units worldwide in September: an increase of 2.9%. In a highly competitive segment and with a focus on profitable sales development, year-to-date sales totalled 261,024 units (-1.8%). With growth of almost 20%, the MINI Countryman, a popular all-rounder, strongly contributed to higher brand sales in September.

Sales growth continued at Rolls-Royce, with a total of 3,777 Rolls Royce motor cars delivered to customers across the globe (+42.0%) in the year to date. Growth was seen in every region worldwide, with sustained demand for all model families. Sales of Wraith, particularly in Black Badge variant, performed especially well during the period. Exceptional customer demand for Cullinan continues and has resulted in a strong order book, filled well into the first quarter of 2020. The marque remains on track for a strong year in 2019.

BMW Motorrad posted solid sales growth and was able to maintain the same high level as the previous year. In the first three quarters of 2019, a total of 136,932 motorcycles and maxi scooters were delivered to customers around the globe (+8.0%). In September, 15,834 units (+12.1%) were sold worldwide.

BMW and MINI sales in the regions/markets

The BMW Group increased sales in its three main sales regions in September: Europe (+4.4%), the Americas (+4.0%) and Mainland China (+5.8%). For the first time, more than half a million vehicles were sold in Mainland China in the first three quarters of the year. Due to the success of BMW X vehicles and the new BMW 3 Series Sedan, the BMW brand’s September sales were 6.0% higher year-on-year in the US. In Germany, due to model changeovers in the compact segment, the BMW Group posted negative growth for September (24,445 units/-15%**). In the year to date, the BMW Group reported a 3.6% increase in sales, with 240,009 vehicles sold in the German market.

In a global market environment that continues to be volatile and highly competitive, the company expects to achieve a slight increase in sales for the full year and remains committed to its strategy of prioritising profitability over volume.

[M3GymNut]

BMW is nasty

[uniqueMR]

[The J-Man]

The Europe sales numbers in relation to the US always surprises me, but then I remember that many of the European models are much cheaper and lower margin than what is sold in the US.

[darioenter]

I see a lot of difference in the prices between US and EU (EU bmw cost more).
For example 750 xi is 102.650 $ and EU is 118.000 EUR in Germany
118.000 eur is 130.000 $. There probably is some difference in equipment (I dont have time to check this), but 28.000 $ difference, I totally doubt it.
Ok, it is made in EU, lets try with X5 40i (think there is no 50i in EU)
Based bmwusa.com if you take x5 40i xdrive with msport and nothing more you get 66.950 $. In bmw.de for the same x5 40i xdrive with msport and nothing more you get price 78.700 EUR = 86.890 $.
Again, does it come with same equipment in US and EU, maybe not. Does EU model has 20.000 $ more equipment, dont think so.
Truth be told, in EU You will get discounts on these prices, but not much on the base models.
Now I do not know, and don't have time, to check if You in US need to pay samething more then msrp, but based on the configurator BMW in EU are much more expensive then in US.

I just found x5 m50i x drive in germany base price is 96.200 EUR (106.000$) and the same one in US is 82.000 $.

[M2Cmtl]

Originally Posted by The J-Man

The Europe sales numbers in relation to the US always surprises me, but then I remember that many of the European models are much cheaper and lower margin than what is sold in the US.

For what they sell their cars in the EU, I was always under the impression it was the oposite.

[darioenter]

X5M comp. in UK cost 110.000 gbp = 140.000 $. In US same base price is 114.000 $. So the conclusion that bmws costs more in US is just, wrong
I paid m50d with some decent amount of equipment for around 100.000 EUR = 110.000 $. For that amount of money I could buy X5m, and still had 5k to put some equipment

[cfm56d7b]

It's difficult to interpret sales statistics without more details about promotional programs. US sales barely moved confirming a broader opinion that the US car market is reaching a saturation point.