[TXSTYLE]

The storied British carmaker will not sell any new models in 2025 and reportedly only sell SUVs beyond this and focus on EV. The rumored 4 Door GT model is yet to be revealed but the release date is unclear.

The news comes in the wake of the brand’s announcement earlier this year that the F-Type sports car, XE and XF sedans, and E-Pace and I-Pace SUVs are all being discontinued. That leaves the F-Pace SUV as the only model still available, but as the statement implies, that is likely to stop soon too.

Jaguar sales have slowed to a trickle in Australia, in 2023 sales were down 17 per cent with just 581 new vehicles sold.

But all of this doesn’t mean Jaguar is giving up. On the contrary, the brand is still pushing ahead with its ‘Reimagine’ plan to switch to a more premium, all-electric line-up. Announced back at the start of 2021, the Reimagine plan calls for Jaguar to stop competing against the likes of BMW and Mercedes-Benz and instead move more upmarket and take on the likes of Bentley and Aston Martin.

More here: https://torquecafe.com/famous-brand-stops-selling-cars/

[BlkGS]

Hahahahaha they think they can just decide to compete with Bentley and Aston?

Be on the lookout for a bankruptcy. RIP Jaguar.

[GuidoK]

Moving up market to compete with AM and Bentley without a well selling mainstream model to give a steady cashflow sounds to me as a plan destined to fail....

They already have a hard time competing against BMW/Audi/Merc....or arguably Porsche

This decision probably comes from the need to go all electric, and not being able to compete with brands like Tesla, Lucid and what the german 3 are going to do, not compete on price and not on volume...
But to go against AM, Bentley, and thus also more or less RR, Lamborghini and Ferrari....
Jaguar is just not exclusive and bespoke enough for that. And all these brands also need the backing of a major automotive manufacturer to exist and share technology etc.

Too bad we're living in an era that people with money rather have a boring bulky SUV than a low slung sportscar or supersedan that goes around corners....

[Murf the Surf]

Sad news but honestly other than the F-Type Jag hasn't sold anything interesting for a very long time.

[TheMidnightNarwhal]

This SUV and bigger car brainrot mentality that people want is so annoying and weird.

[GuidoK]

Originally Posted by Murf the Surf

Sad news but honestly other than the F-Type Jag hasn't sold anything interesting for a very long time.

XKR-S was pretty cool. But indeed that is already a 10 year old car.

[chassis]

Not unexpected. The brand could resurface, let’s see.

My ‘82 Series III. I loved that thing.

[Alfisti]

I love Alfas, I have driven a Saab for 15 years and yes I have a soft spot for the leaping cat. I dunno why but there's cars often look and sound cool and there's a certain nuttiness about them.

I regard the F-Pace a contender if we wee to sell the Stelvio and the F-Type is definitely on the table if I decide I don't need rear seats.