New BMW print ad - "That's why we don't have front wheel drives"

BiggieJ · 05-30-2006, 01:40 PM

Quote:

Originally Posted by bringsmewomen

Might be somewhat of a cool concept for an ad, but from a marketing standpoint it sucks. If people who look at it has to figure it out and they don't get it, then it's useless.

i think the opposite. i think its great marketing. the pic of the rabbit with the giant front legs draws you into the ad. you want to find out what the pics about so you have to read the small print and the BMW logo. nicely done.

and you have to remember who the target group for the ad is also. prob age 25-55 male and a car enthusiast, so more often than not theyll "get" the ad. i say male also because they chose to use a darker colored rabbit instead of a fluffly white one. the white one would be "too cute" and would target the wrong group (women and children) then the ad wouldnt make sense at all. nice and fun

KL2DC · 05-30-2006, 01:45 PM

Its a great ad...rabbits are known for speed and agility and they have long rear legs to facilitate that, so a rabbit with long front legs is unnatural as are FWD cars...supposedly.

Jongie · 05-30-2006, 02:09 PM

good sense of humor

ALPINE6SPD · 05-30-2006, 02:11 PM

I got it in about 3 seconds. Its a great ad.

erawamai · 05-30-2006, 08:33 PM

the idea is that the rabbit just doesnt seem right ie read front wheel drive cars are just not right.

sunchild · 05-30-2006, 08:36 PM

the ad won't fly in the real world

HRC · 05-30-2006, 09:20 PM

I love it!

I must be a car nut, .2 seconds to figure it out, lol!

Danny

canucklion · 05-30-2006, 09:22 PM

I know, same here haha

and in addition to VW rabbit that people are suggesting, maybe they're making fun of the "fast" commercials from VW? y'know the one with the angry looking bunny?

Quote:

Originally Posted by HRC

I love it!

I must be a car nut, .2 seconds to figure it out, lol!

Danny

Agni · 05-30-2006, 09:27 PM

It also shows that "Its natural to have RWD"

If you look at all the animals in nature, they pretty much all get the power from hind lengs.

Its more natural to be pushed than pulled.

THE JEDI · 05-30-2006, 09:40 PM

Damn fellas

the add is saying that a front wheel drive is so unbalanced....gawd damn..

..and that it makes the car biased toward its front wheels...:mad: ...come on you got it just wanted to see if anybody else got it

magmd · 05-30-2006, 09:57 PM

Quote:

Originally Posted by Agni

It also shows that "Its natural to have RWD"

If you look at all the animals in nature, they pretty much all get the power from hind lengs.

Its more natural to be pushed than pulled.

Yes, it references natural selection. Nature figured out that rear leg power was better and provides an advatange to survival...so too, should it be with vehicles.

nice ad

arcrox · 05-30-2006, 10:01 PM

Great ad. It works on several different levels. All the VW and Honda/Acura owners (minus S2k owners) are scratching their heads in confusion.

volinder · 05-30-2006, 10:31 PM

I thought it was trying to make fun of Volkwagens (i guess it still kinda does)

MB330 · 05-30-2006, 11:28 PM

Quote:

Originally Posted by txusa03

I thought the rabbit looks weird

I thought the rabbit looks weird becouse my friend and I

,
then we

and now this @#$% rabbit!!!!

SapphireBlackG01 · 05-31-2006, 01:41 AM

The fact that so many people on this forum didn't get the ad confirms a couple of my lurking suspicions about the online BMW community in general.

Oh well.

Joepydo · 05-31-2006, 02:57 AM

Yesterday I saw a BMW truck with the ad: Overtake gentil, The BMW 1er is waiting for you at the BMW dealer...( in German).

davinet78 · 05-31-2006, 03:21 AM

i still dont get it

climkt · 05-31-2006, 04:50 AM

thoroughly ingenious ad.my interpretation of this would be that the rabbit being a quadriped, running on 4 limbs would be very unbalanced with a heavy front for propulsion as the hind legs are crucial for its locomotion . Bmw's 50/50 weight distribution ensures a better drive by having rear wheel drive.

ALPINE6SPD · 05-31-2006, 11:01 AM

Quote:

Originally Posted by davinet78

i still dont get it

The go buy a fwd car and you will in about 30 seconds

stressdoc · 05-31-2006, 11:08 AM

I thought it was fantastic when I first saw it. Great ad.

LEDZEP · 05-31-2006, 11:09 AM

That's hilarious! Thanks Jason.

Can't believe you guys didn't get it.

Jason · 06-07-2006, 01:32 PM

2 more coming up

05-30-2006, 01:45 PM	#24
KL2DC Moderator 323 Rep 17,767 Posts Drives: F36 428i,E90 328i, E85 Z4 3.0i Join Date: Jan 2006 Location: DC Metro iTrader: (23) Garage List 2015 F36 428i [0.00] 2011 E90 328i [0.00] 2006 E85 Z4 3.0i [0.00]	Its a great ad...rabbits are known for speed and agility and they have long rear legs to facilitate that, so a rabbit with long front legs is unnatural as are FWD cars...supposedly. __________________ Official DC Metro Registry - Current, New & Prospective Area Members Roll Call!
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05-30-2006, 02:09 PM	#25
Jongie Second Lieutenant 33 Rep 236 Posts Drives: E90 325i manual Black sapphire Join Date: Apr 2006 Location: Germany iTrader: (0)	good sense of humor
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05-30-2006, 02:11 PM	#26
ALPINE6SPD Lieutenant General 160 Rep 10,407 Posts Drives: 2010 BMW 328i Sport Join Date: Dec 2005 Location: Highland Lakes NJ iTrader: (2)	I got it in about 3 seconds. Its a great ad. __________________ 2010 AW e90 328i: 6 speed, Black Leather, Dark Wood trim, ZPP, ZCW, ZVP,ZSP, Nav, Xenon BMW Performance CF Rear spolier and Gloss black grills 2008 Candy White MKV GTI 2.0T 6 Speed Manul Gone 2008 AW X3 3.0si: 6 speed Returned 2006 AW e90 330i: 6 speed Dinan Stage 1 Returned
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05-30-2006, 08:33 PM	#27
erawamai First Lieutenant 163 Rep 306 Posts Drives: BMW 330i G21 Join Date: Nov 2005 Location: Sydney, Australia iTrader: (0)	the idea is that the rabbit just doesnt seem right ie read front wheel drive cars are just not right.
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05-30-2006, 08:36 PM	#28
sunchild Lieutenant 27 Rep 469 Posts Drives: 2006 BMW 330i Join Date: Aug 2005 Location: Orange County, CAL iTrader: (2)	the ad won't fly in the real world
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05-30-2006, 09:20 PM	#29
HRC MAUI BUILT 492 Rep 7,781 Posts Drives: 2006 330i MT Join Date: Jun 2005 Location: NORCAL iTrader: (10) Garage List 2002 E46 325i [0.00] 2012 E70 35i [0.00]	I love it! I must be a car nut, .2 seconds to figure it out, lol! Danny __________________ Arctic/Blk Leather/Alum.Trim/MT/ZSP/Sunshades/Blk Lines/M3 Illuminated Knob/Alcantara Performance Wheel/M-E-Brake Handle/Euro Fog Switch/Koni Yellows/H&R Sport Springs/19" VMR V718's w/PS2 Tires/M-Tech Body Kit/Carbon Fiber Spoiler/Bimmian Interior Bulbs/OEM Eye Glass Tray/SSK/Alcantara Boot/Split Armrest/OEM Dual Rear Power Outlets/Rear Ashtray Delete/OEM Alum. Pedals/Osram 6000K/Brex Rings/LED Side Markers/BMS Power Box
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05-30-2006, 09:27 PM	#31
Agni First Lieutenant 119 Rep 372 Posts Drives: F36 435i M Gran Coupe Join Date: Mar 2005 Location: Chicago iTrader: (0) Garage List 2009 335xi [0.00] 2006 325i [0.00]	It also shows that "Its natural to have RWD" If you look at all the animals in nature, they pretty much all get the power from hind lengs. Its more natural to be pushed than pulled.
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05-30-2006, 09:40 PM	#32
THE JEDI Major 127 Rep 1,461 Posts Drives: 2005 Z4 2.5i Join Date: Aug 2005 Location: JAPAN, Okinawa iTrader: (0)	Damn fellas the add is saying that a front wheel drive is so unbalanced....gawd damn.. ..and that it makes the car biased toward its front wheels...:mad: ...come on you got it just wanted to see if anybody else got it
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05-30-2006, 10:01 PM	#34
arcrox E90post addict 27 Rep 495 Posts Drives: 2024 G20 M340i Join Date: Sep 2005 Location: Scottsdale, AZ iTrader: (0) Garage List 2006 325i [0.00]	Great ad. It works on several different levels. All the VW and Honda/Acura owners (minus S2k owners) are scratching their heads in confusion.
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05-30-2006, 10:31 PM	#35
volinder Lieutenant 22 Rep 490 Posts Drives: bmw wannabe Join Date: Jan 2006 Location: calgary iTrader: (0)	I thought it was trying to make fun of Volkwagens (i guess it still kinda does) __________________ 2008 E93 M3 6MT, White/Bamboo SOLD!!! 2011 F10 550i Sold 2012 750Li Sold 2013 M5 6 speed
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05-31-2006, 01:41 AM	#37
SapphireBlackG01 Captain 19 Rep 821 Posts Drives: ‘18 X3, Formerly ‘06 Z4 Join Date: Feb 2006 Location: Here iTrader: (0)	The fact that so many people on this forum didn't get the ad confirms a couple of my lurking suspicions about the online BMW community in general. Oh well.
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05-31-2006, 02:57 AM	#38
Joepydo photochopper 3 Rep 69 Posts Drives: BMW E90 320d (198HP) e46 325ci Join Date: Aug 2005 Location: Holland iTrader: (0) Garage List 2005 320d (198hp) [0.00]	Yesterday I saw a BMW truck with the ad: Overtake gentil, The BMW 1er is waiting for you at the BMW dealer...( in German). __________________ Last edited by Joepydo; 05-31-2006 at 04:29 AM..
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05-31-2006, 03:21 AM	#39
davinet78 Lieutenant Colonel 28 Rep 1,832 Posts Drives: bmw e90 320d Join Date: Jun 2005 Location: gibraltar(europe) iTrader: (0) Garage List 2005 bmw 320d E90 [0.00]	i still dont get it __________________ e90 320d,arktis,lumber support, hifi speaker, alarm, dakota beige, 162 18", xenon with washer spray,window chrome trimmings, professional radio, 6 cd changer wood trimmings 6 speed manual.
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05-31-2006, 04:50 AM	#40
climkt Bimmer Manual all the way 68 Rep 1,811 Posts Drives: e90 320i manual Join Date: Dec 2005 Location: singapore iTrader: (0)	thoroughly ingenious ad.my interpretation of this would be that the rabbit being a quadriped, running on 4 limbs would be very unbalanced with a heavy front for propulsion as the hind legs are crucial for its locomotion . Bmw's 50/50 weight distribution ensures a better drive by having rear wheel drive.
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05-31-2006, 11:08 AM	#42
stressdoc Moderator 652 Rep 10,863 Posts Drives: BMW i8; Toy 4runner TRD pro Join Date: Jun 2005 Location: Waco TX iTrader: (0)	I thought it was fantastic when I first saw it. Great ad.
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05-31-2006, 11:09 AM	#43
LEDZEP Lieutenant General 427 Rep 12,276 Posts Drives: 2009 E70 & 2011 F25 Join Date: Jun 2005 Location: Area 51 iTrader: (0) Garage List 2011 X3 35i M Sport [7.62] 2009 X5 M Sport [0.00] 2007 328xi E90 [0.00] 2006 325xiT E91 [0.00]	That's hilarious! Thanks Jason. Can't believe you guys didn't get it. __________________ I think it is bad luck to be superstitious
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06-07-2006, 01:32 PM	#44
Jason Administrator 43339 Rep 21,320 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	2 more coming up
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