BMW Trolls Mercedes: "This Halloween any car can dress up as its favorite superhero"

thebmw · 11-01-2019, 09:01 AM

What I first saw this ad or joke, the Mercedes looked so much better than the 5 series costume. So I actually thought that it was a ad for Mercedes dressing up as an ugly car.

COBodom · 11-01-2019, 09:33 AM

This is actually very simple, very funny and very creative. Kudos to BMW marketing crew.

This also isn't the first cute play between BMW and Benz. It actually seems to be very friendly (not trolling) and in good spirit.

Its been done before and it speaks volume how these two companies respect each other, yet can throw a healthy, tactful joke at each other.

Dieter Zetsche, ex-CEO of Benz retirement. Take a look:

https://g20.bimmerpost.com/forums/sh...8&postcount=34

Klerin · 11-01-2019, 10:37 AM

don't understand why some people think this was a bad idea. this was genius

Gamb1t · 11-01-2019, 01:52 PM

Friendly rivalry helps motivates each other to perform better. thoroughly enjoyed Dieter Zetsche retirement video. Did BMW hire a stand in? I am surprised herr Zetsche would go along!

Climate Changer · 11-02-2019, 07:13 AM

Quote:

Originally Posted by Useless Comment

Quote:

Originally Posted by NUTScapes

Where do they sell that M5 car cover. 530e drivers need to know.

+1
I think it's a great idea for car covers in general.

Quote:

Originally Posted by Useless Comment

Quote:

Originally Posted by NUTScapes

Where do they sell that M5 car cover. 530e drivers need to know.

+1
I think it's a great idea for car covers in general.

It's for sale on M performance website. $500.

https://www.shopbmwusa.com/PRODUCT/8...LOWEEN-COSTUME

chris82 · 11-02-2019, 11:29 AM

Quote:

Originally Posted by Climate Changer

It's for sale on M performance website. $500.

https://www.shopbmwusa.com/PRODUCT/8...LOWEEN-COSTUME

That's awesome!

Keca10 · 11-03-2019, 06:31 PM

Quote:

Originally Posted by Climate Changer

It's for sale on M performance website. $500.

https://www.shopbmwusa.com/PRODUCT/8...LOWEEN-COSTUME

It’s sold out.

11-01-2019, 09:01 AM	#45
thebmw Post Advisor 1906 Rep 1,807 Posts Drives: More Manuals than Automatics Join Date: Feb 2010 Location: Illinois iTrader: (10)	What I first saw this ad or joke, the Mercedes looked so much better than the 5 series costume. So I actually thought that it was a ad for Mercedes dressing up as an ugly car.
	Appreciate 0 Quote

11-01-2019, 09:33 AM	#46
COBodom Lieutenant 878 Rep 512 Posts Drives: 2024 540i Join Date: Dec 2012 Location: US iTrader: (0)	This is actually very simple, very funny and very creative. Kudos to BMW marketing crew. This also isn't the first cute play between BMW and Benz. It actually seems to be very friendly (not trolling) and in good spirit. Its been done before and it speaks volume how these two companies respect each other, yet can throw a healthy, tactful joke at each other. Dieter Zetsche, ex-CEO of Benz retirement. Take a look: https://g20.bimmerpost.com/forums/sh...8&postcount=34 __________________ Current: 2024 540i MSport Prior: 2021 540i MSport, 2018 540i MSport, 2015 BMW 528i MSport, 2012 BMW 528i
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11-01-2019, 10:37 AM	#47
Klerin Private First Class 107 Rep 133 Posts Drives: 2014 550i M-sport Join Date: Sep 2018 Location: Charlotte NC iTrader: (1)	don't understand why some people think this was a bad idea. this was genius
	Appreciate 0 Quote

11-01-2019, 01:52 PM	#48
Gamb1t Major 604 Rep 1,343 Posts Drives: 330i,X1,Z4,Solstice GXP, RX-8 Join Date: Aug 2015 Location: Canukistan iTrader: (0)	Friendly rivalry helps motivates each other to perform better. thoroughly enjoyed Dieter Zetsche retirement video. Did BMW hire a stand in? I am surprised herr Zetsche would go along!
	Appreciate 0 Quote