BMW badly needs people to validate what they publish

Tag · 01-10-2023, 04:23 PM

Featured on BIMMERPOST.com

It's bad enough we see tons of mistakes and errors on their configurators and elsewhere. This made me laugh and is just embarrassing.

Quote:

BMW M marks 50th anniversary with record year

Despite the challenges of supply bottlenecks, BMW M GmbH ended its anniversary year with a new all-time high. BMW M reported growth of +8.4% compared to the previous year, with the sale of 177,257 units. At the same time, BMW M made substantial progress with electrification of its product portfolio. The launch of the first two fully-electrified BMW M Performance models, the i4 M50* and the iX M60*, the very first electrified high-performance model, the BMW XM*, and the new M240i Coupé* contributed greatly to this successful year-end. The new edition of the BMW M2 and the recently-released BMW M3 Touring also made a major contribution to sales growth last year.

Source: BMW Group stays on track for success in 2022: Maintains No. 1 position in global premium segment, doubles electric sales

Rx-7ames · 01-10-2023, 05:38 PM

I don't think there were any XMs delivered in 2022 either right? It would be hard for the XM to contribute to a successful year-end if there weren't any. This is pretty embarrasing.

Tag · 01-10-2023, 05:53 PM

Quote:

Originally Posted by Rx-7ames

I don't think there were any XMs delivered in 2022 either right? It would be hard for the XM to contribute to a successful year-end if there weren't any. This is pretty embarrasing.

Right, it started production in December 2022 with a global launch in spring.

Albator_IIII · 01-10-2023, 06:11 PM

It is worded in a way that doesn't necessitate actual sales. The vehicles were revealed and multiple dealers started taking "orders". The boost in popularity and visibility is being spined as a marketing point.

Is it misleading? Yes. Can it be interpretated as not 100% false? Also yes.

I don't like it either but it is what it is.

zero21 · 01-10-2023, 06:55 PM

Looks fine to me. Just says the car was launched, as an indicator of growth in the segment and brand, and will lead to more sales growth (yes, marketing). Pretty normal business practice to hype yourself ahead of tough times.

01-10-2023, 05:38 PM	#2
Rx-7ames Captain 1894 Rep 753 Posts Drives: '23 M2 Join Date: Nov 2022 Location: Oregon iTrader: (0) Garage List 2023 BMW M2 [5.00]	I don't think there were any XMs delivered in 2022 either right? It would be hard for the XM to contribute to a successful year-end if there weren't any. This is pretty embarrasing.
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01-10-2023, 06:11 PM	#4
Albator_IIII Retired Major 1013 Rep 738 Posts Drives: 2008 E90 335i 6MT Custom Join Date: Oct 2022 Location: Edmonton iTrader: (0)	It is worded in a way that doesn't necessitate actual sales. The vehicles were revealed and multiple dealers started taking "orders". The boost in popularity and visibility is being spined as a marketing point. Is it misleading? Yes. Can it be interpretated as not 100% false? Also yes. I don't like it either but it is what it is. __________________ 2023 G87 ///M2 (production began Jul 4th 2023) 2008 E90 335i \| Silver Grey \| Terra \| Piano Black \| 6MT \| ZSP \| ZKO \| ZAT \| ZKI \| ZPL \| ZKL \|
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01-10-2023, 06:55 PM	#5
zero21 Lieutenant Colonel 3253 Rep 1,836 Posts Drives: G87 sold Join Date: Nov 2022 Location: Charleston, SC iTrader: (0)	Looks fine to me. Just says the car was launched, as an indicator of growth in the segment and brand, and will lead to more sales growth (yes, marketing). Pretty normal business practice to hype yourself ahead of tough times.
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