New BMW print ad - "That's why we don't have front wheel drives"

Jason · 05-30-2006, 10:32 AM

aapriadi · 05-30-2006, 10:42 AM

i dont get it

RodyP · 05-30-2006, 10:59 AM

Quote:

Originally Posted by aapriadi

i dont get it

me too

txusa03 · 05-30-2006, 11:01 AM

me three...

Thomas · 05-30-2006, 11:03 AM

haha LOL

How come you don't get it?

clutch09 · 05-30-2006, 11:04 AM

me 4

aapriadi · 05-30-2006, 11:05 AM

a rabbit? huh? someone please explain this to us

kobechrome · 05-30-2006, 11:06 AM

I'm lost.

Joepydo · 05-30-2006, 11:07 AM

hehe I get it!!

They switched the front and the rear legs of the rabbit. (now the bunny has "front leg leg drive" and is/looks slow) The reason rabbits run so fast is because they have "rear leg drive". The same is with BMW's.

Love the ad!!

rightnow · 05-30-2006, 11:07 AM

I dont get it either

shragon · 05-30-2006, 11:07 AM

on the pic of the rabbit, the rear feet have been placed in the front, and vice versa for the front feet. clever ad.

aapriadi · 05-30-2006, 11:08 AM

Quote:

Originally Posted by Joepydo

hehe I get it!!

They switched the front and the rear legs of the bunny. (now the bunny has "front leg leg drive" and is/looks slow) The reason bunny's run so fast is because they have "rear leg drive". The same is with BMW's.

Love the ad!!

tturedraider · 05-30-2006, 11:10 AM

That's creative! Cool ad, Jason.

txusa03 · 05-30-2006, 11:14 AM

I thought the rabbit looks weird

Mark · 05-30-2006, 11:17 AM

I think it might also be a reference to the Rabbit from VW, a front wheel drive car

Seems weird if this is a USA advertisement since the two dont reall compete? Makes more sense for europe where the 1-series competes with the golf (but the car is called a golf there not a rabbit).. bah, i'm overanalyzing!

luckystrike · 05-30-2006, 11:21 AM

well i also saw one ad where the diver has his fins on his hands instead on his feet cool

Bimmerista · 05-30-2006, 11:24 AM

These ads are very cool.

However, how is BMW going to explain Mini ?

bimmer4me · 05-30-2006, 11:33 AM

Cool ad!

bringsmewomen · 05-30-2006, 11:37 AM

Might be somewhat of a cool concept for an ad, but from a marketing standpoint it sucks. If people who look at it has to figure it out and they don't get it, then it's useless.

Ghunger · 05-30-2006, 12:01 PM

I dunno, I looked at it and saw it had switched front and rear feet right away.

Seems like a pretty good/funny add to me.

vladinecko · 05-30-2006, 01:00 PM

Quote:

Originally Posted by MarkE90M3

I think it might also be a reference to the Rabbit from VW, a front wheel drive car

Seems weird if this is a USA advertisement since the two dont reall compete? Makes more sense for europe where the 1-series competes with the golf (but the car is called a golf there not a rabbit).. bah, i'm overanalyzing!

this was exactly what first came to my mind. i thought of the VW rabbit. even though "the rabbit" is coming back to the us (link) it really doesn't make sense here since BMW has no equivalent competitors for it.

vant · 05-30-2006, 01:02 PM

It's hilarious!

05-30-2006, 10:32 AM	#1
Jason Administrator 43627 Rep 21,325 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	New BMW print ad - "That's why we don't have front wheel drives" Attached Images
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05-30-2006, 10:42 AM	#2
aapriadi Colonel 200 Rep 2,068 Posts Drives: '13 F30 AW 320i Join Date: Aug 2005 Location: Jakarta, Indonesia iTrader: (10)	i dont get it __________________ mod = crack
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05-30-2006, 11:01 AM	#4
txusa03 Major General 575 Rep 6,563 Posts Drives: TS330iPPSP6MT Join Date: Jul 2005 Location: Planet Earth iTrader: (3)	me three...
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05-30-2006, 11:03 AM	#5
Thomas Second Lieutenant 80 Rep 283 Posts Drives: G21 330e Touring Join Date: May 2005 Location: Santpoort-Zuid iTrader: (0) Garage List 2022 BMW 330e Touring [0.00]	haha LOL How come you don't get it?
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05-30-2006, 11:04 AM	#6
clutch09 Lieutenant 33 Rep 463 Posts Drives: '08 320i Join Date: Feb 2006 Location: Jakarta, Indonesia iTrader: (0)	me 4
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05-30-2006, 11:05 AM	#7
aapriadi Colonel 200 Rep 2,068 Posts Drives: '13 F30 AW 320i Join Date: Aug 2005 Location: Jakarta, Indonesia iTrader: (10)	a rabbit? huh? someone please explain this to us __________________ mod = crack
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05-30-2006, 11:06 AM	#8
kobechrome Captain 40 Rep 699 Posts Drives: 2013 F30 335xi Join Date: Dec 2005 Location: Ashburn, VA iTrader: (0) Garage List 2013 BMW 335xi Sport [0.00] 2013 Lexus RX 350 [0.00] 2006 BMW 325i [0.00]	I'm lost. __________________
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05-30-2006, 11:07 AM	#9
Joepydo photochopper 3 Rep 69 Posts Drives: BMW E90 320d (198HP) e46 325ci Join Date: Aug 2005 Location: Holland iTrader: (0) Garage List 2005 320d (198hp) [0.00]	hehe I get it!! They switched the front and the rear legs of the rabbit. (now the bunny has "front leg leg drive" and is/looks slow) The reason rabbits run so fast is because they have "rear leg drive". The same is with BMW's. Love the ad!! __________________
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05-30-2006, 11:07 AM	#10
rightnow Private First Class 19 Rep 185 Posts Drives: E92 335d 2010 - Imola Red Join Date: Dec 2005 Location: Sweden iTrader: (0)	I dont get it either
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05-30-2006, 11:07 AM	#11
shragon Moderator 508 Rep 27,440 Posts Drives: BMW Join Date: Oct 2005 Location: Bay Area, CA iTrader: (7)	on the pic of the rabbit, the rear feet have been placed in the front, and vice versa for the front feet. clever ad. __________________ www.cardomain.com/id/shragon
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05-30-2006, 11:10 AM	#13
CMD Guest 0 Rep n/a Posts Drives:	That's creative! Cool ad, Jason.
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05-30-2006, 11:14 AM	#14
txusa03 Major General 575 Rep 6,563 Posts Drives: TS330iPPSP6MT Join Date: Jul 2005 Location: Planet Earth iTrader: (3)	I thought the rabbit looks weird
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05-30-2006, 11:17 AM	#15
Mark Administrator 7028 Rep 4,203 Posts Drives: 1M Join Date: Mar 2005 Location: USA iTrader: (1) Garage List 2011 BMW 1 Series M ... [8.36]	I think it might also be a reference to the Rabbit from VW, a front wheel drive car Seems weird if this is a USA advertisement since the two dont reall compete? Makes more sense for europe where the 1-series competes with the golf (but the car is called a golf there not a rabbit).. bah, i'm overanalyzing! __________________ BMW 1M. BMW M2. BMW M2.
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05-30-2006, 11:21 AM	#16
luckystrike First Lieutenant 19 Rep 349 Posts Drives: X3 F25 MSport Join Date: Mar 2006 Location: austria iTrader: (0)	well i also saw one ad where the diver has his fins on his hands instead on his feet cool __________________ black saph./black leather/xenon/heated seatscomfort pkg./advantage pkg
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05-30-2006, 11:24 AM	#17
Bimmerista Major General 85 Rep 5,732 Posts Drives: superstock Join Date: Aug 2005 Location: Montreal, Quebec, Canada iTrader: (0)	These ads are very cool. However, how is BMW going to explain Mini ?
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05-30-2006, 11:33 AM	#18
bimmer4me Captain 56 Rep 996 Posts Drives: 2006 330i Join Date: Apr 2005 Location: Northern Virginia iTrader: (0) Garage List 2006 330i [0.00]	Cool ad! __________________ 2006 330i Monaco Blue \| Grey \| Walnut ...Manual \| Sports \| Premium \| Cold \| Nav \| Comfort Access \| PDC \| Sirius \| Sunshade ...M-Tec Steering Wheel \| M-Tec Shifter \| TLC ...Performance Center Delivery \| Oct 14, 2005
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05-30-2006, 11:37 AM	#19
bringsmewomen Lieutenant 262 Rep 484 Posts Drives: e90 Join Date: Mar 2006 Location: CA iTrader: (0)	Might be somewhat of a cool concept for an ad, but from a marketing standpoint it sucks. If people who look at it has to figure it out and they don't get it, then it's useless.
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05-30-2006, 12:01 PM	#20
Ghunger Major 56 Rep 1,024 Posts Drives: 330i Join Date: Sep 2005 Location: Seattle, WA iTrader: (0)	I dunno, I looked at it and saw it had switched front and rear feet right away. Seems like a pretty good/funny add to me. __________________ 330i Monaco Blue, Terra /w aluminum trim, SP, PP, CA, PDC, Nav, Folding Seats, Sat Prep European Delivery Blog Picture Gallery
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05-30-2006, 01:02 PM	#22
vant Enlisted Member 3 Rep 49 Posts Drives: BMW E91 320d Join Date: Nov 2005 Location: Belgium iTrader: (0)	It's hilarious! __________________ 29/11/2005: BMW E91 320d (163 ps) - TiAg - Black Dakota Leather + aluminium - Sport seats and steering - style 159 rims - Comfort line 09/2005: Cube LTD4 Mountainbike - TiAg + black - Shimano XT 27 speed - RockShox Duke SL fork - Magura HS33 evo2 hydraulic brakes - the perfect companion for the E91 which fits perfectly in the back! 08/08/2001 - 29/11/2005: Alfa 147 1.9 JTD Distinctive (115 ps) - black - beige leather - 16" sport alloys - retired after 129.000 km full of fun
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