[Jason]

BIMMERPOST NEWS

BMW U.S. Reports April 2017 Sales

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BMW brand sales decrease 9.3 percent
MINI brand sales decrease 27.4 percent

Woodcliff Lake, NJ – May 2, 2017… Sales of BMW brand vehicles decreased 9.3 percent in April for a total of 22,624 compared to 24,951 vehicles sold in April, 2016. Year-to-date, the BMW brand is down 1.3 percent in the U.S. on sales of 94,306 vehicles compared to 95,564 sold in the first four months of 2016.

"For BMW, tight supply of key models had a strong effect in April" said Bernhard Kuhnt, President and CEO, BMW of North America. "Our very popular new 5 Series is still ramping up production as the latest variants are making their way to our dealerships. Our Sports Activity Vehicles are still in high demand with the X1 and X3 turning in good results.”

Notable vehicle sales in April include the BMW X3 which increased 32.3 percent to 3,204 vehicles, the BMW X1 which increased 29.4 percent to 1,872 vehicles, and BMW 7 Series which increased 14.0 percent to 994 cars.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported April sales of 26,105 vehicles, a decrease of 12.2 percent from the 29,747 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 2.8 percent on sales of 108,038 vehicles in the first four months of 2017 compared to 111,199 in the same period in 2016.

MINI Brand Sales
For April, MINI USA reported 3,481 automobiles sold, a decrease of 27.4 percent from the 4,796 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 13,732 automobiles sold, a decrease of 12.2 percent from 15,635 automobiles sold in the first four months of 2016.






BMW Pre-Owned Vehicles
April 2017 sales of BMW Certified Pre-Owned were 12,757 vehicles, an increase of 13.1 percent from April 2016.

Total BMW Pre-Owned sales for April were 20,608 vehicles, an increase of 8.2 percent from April 2016.

Total BMW Pre-Owned cars sold year-to-date were 80,791, a 26.5 percent increase from the first four months of 2016.

MINI Pre-Owned Vehicles
In April, MINI Certified Pre-Owned sold 1,055 vehicles, a decrease of 3.6 percent from April 2016.

Total MINI Pre-Owned sales were 2,940 vehicles in April 2017, an increase of 15.9 percent from April 2016.

Total MINI Pre-Owned sales year-to-date were 10,495, a 15.8 percent increase from the first four months of 2016.

[ah3nyc]

Is this a preview of the new BMW? Sales decline and cars that drive more like luxury cars than ultimate driving machines. People seem to be trying out other brands. Might be wrong.

[M3 Adjuster]

Not notable however is the 78 percent increase for z4.

[phoenixbmwlife]

BMW needs to rethink their strategy of dropping perks that loyal customers have enjoyed for years like MSD, 4 yrs/50k mike Ultimate service, ridiculous residuals, etc. I wouldn't be surprised if the reason for the decline is because people are leaving the brand.

[c63er]

What I find interesting is that the numbers seem to always bear out that scott26 is constantly lying to us. A reflection on how bmw treats its best customers. Smart companies like Apple, Google, Tesla actively court their enthusiasts and reliable customers. We advertise for bmw far more in the long term then any advertising campaign and well it looks like the chickens are coming home to roost.

The collective forum knowledge seems to usually be spot on.

I'm sure scott will chime in on how mercedes is doing worse (nope not true) or something else equally false and irrelevant to Bmws lineup.

The total sales figure are one thing and profits are something else.

I'm sure profits are fine.

From our point of view, the distribution here is a little worrysome and I always wonder why bmw doesn't court us and the general public at the same time ? Mercedes will make ultra rare super sports cars at the same time as mushy vans, even though one may not be as profitable it seems they want to have all bases covered.

Here it seems bmw chases highest possible profit ?

[M3 Adjuster]

Originally Posted by ah3nyc

Is this a preview of the new BMW? Sales decline and cars that drive more like luxury cars than ultimate driving machines. People seem to be trying out other brands. Might be wrong.

BMW group sales YTD is down a mere 2.8%... so I wouldn't go too far out on that limb...

[Ghetto2315]

3rd straight month that the sales program by BMW financial has gotten worse. Money Factor keeps increasing and the residuals are low. The aforementioned discontinuation of the MSD program and now the Fleet Corporate program is dropping from a $1,500 lease incentive to only $500 next month (also they are dropping AARP off the program at the end of May) means I don't see a good sales forecast for the rest of the year.

BMW please get your act together

[ah3nyc]

Wonder if this is reason for decline ?? New CEO of BMW Financial arm

http://www.autonews.com/article/2016...for-ceo-change

[SM2]

Yeah I wonder why they are dropping the AARP discount.

[doccyber]

I wish this list gave the sales numbers for all the models and trims including the M cars and just the series.

[M3 Number 86]

Originally Posted by M3 Adjuster

Not notable however is the 78 percent increase for z4.

But it's 1% of total sales.

"Immaterial" as finance ppl say lol

[M3 Number 86]

Originally Posted by c63er

What I find interesting is that the numbers seem to always bear out that scott26 is constantly lying to us. A reflection on how bmw treats its best customers. Smart companies like Apple, Google, Tesla actively court their enthusiasts and reliable customers. We advertise for bmw far more in the long term then any advertising campaign and well it looks like the chickens are coming home to roost.

The collective forum knowledge seems to usually be spot on.

I'm sure scott will chime in on how mercedes is doing worse (nope not true) or something else equally false and irrelevant to Bmws lineup.

The total sales figure are one thing and profits are something else.

I'm sure profits are fine.

From our point of view, the distribution here is a little worrysome and I always wonder why bmw doesn't court us and the general public at the same time ? Mercedes will make ultra rare super sports cars at the same time as mushy vans, even though one may not be as profitable it seems they want to have all bases covered.

Here it seems bmw chases highest possible profit ?

Mercedes puts in the capex and other costs like research. Bmw making safety cars for marketing mperformance products. Mercedes doing f1 with niki lauda and Hamilton.

[DS_BMW]

Just wait until May numbers are in. I bet they will be way down because of MSD being gone now

[823BMW]

Auto sales have risen steadily for the last years in the US and they are likely hitting a peak. Many automakers are worried about losses from high residuals given on leased vehicles when they come back because used values are going to take a hit. The changes BMW has made recently in leasing are likely in anticipation of this:
https://www.bloomberg.com/news/artic...-used-car-glut
Also, 57% of BMWs are leased, so the exposure is significant:
http://blog.caranddriver.com/the-mos...nly-purchased/

[Efthreeoh]

Originally Posted by M3 Number 86

But it's 1% of total sales.

"Immaterial" as finance ppl say lol

And they are all discounted left-overs.

[Efthreeoh]

The i-Brand..... Dust....

[Nahlem]

Maybe if BMW could stop putting out "special editions" models of the same car constantly we would see a shift. Whats next? BMW M4 GTS CS Nurnburging driver edition? With only 10 special models available, and you will be paying thru your nose just so you can have 10 more bhp or some special edition springs and shit like that.

If BMW could stop with that and actually release one car with one mid life LCI change and that is it, and make it perfect from the start then move on to the next model. I honestly think all this "special editions" models are just a way for BMW to get rid of their stockpile of "old" engines & parts until new one arrives and call it special editions and sell it to people as "New".

Its like the meat scandal we had in Sweden witch i believe is still going on where they took old meat re-branded the date on them and sold them as "Fresh" meat.... Or when they sold horse meat instead of Beef meat to schools and shit like that.

[GOLFFRR]

seeing a hit on our end as well.
We need a rally/change!

[iamdabest1]

How the hell are Audi sales up , supposedly 70 straight months and their lease deals Suck !!

[Kief]

Originally Posted by Ghetto2315

and now the Fleet Corporate program is dropping from a $1,500 lease incentive to only $500 next month (also they are dropping AARP off the program)

I must have missed this additional blow! When is this to take affect? BMW is in for a wake up call from us loyal enthusiasts with all these changes!

Originally Posted by iamdabest1

How the hell are Audi sales up , supposedly 70 straight months and their lease deals Suck !!

Apparently 76th!
http://www.autospies.com/news/Audi-S...r-April-92696/

[doug_999]

Originally Posted by DS_BMW

Just wait until May numbers are in. I bet they will be way down because of MSD being gone now

I don't think most people even know what a MSD is so I doubt it will have any effect.

[doug_999]

Originally Posted by iamdabest1

How the hell are Audi sales up , supposedly 70 straight months and their lease deals Suck !!

Their lease deals may suck, but their cars don't.