[Jason]

BIMMERPOST NEWS

BMW is Second Most Valuable Car Brand in 2017 BrandZ Ranking Study

81
COMMENTS

Tweet

According to the BrandZ Top 100 Most Valuable Global Brands study just released by market researcher Kantar Millward Brown, BMW is the second most valuable car brand, behind Toyota which took the top spot.

BMW remained in second place (see last year's ranking) despite its brand value decreasing 8 percent to $24.6 billion. The decrease was partially due to rising investment costs for new technologies and a sales slowdown in the U.S.

According to the study, rere are the world's most valuable car brands in billions; rank in top global 100; % value change from 2016:

1. Toyota $28.7 (30) -3
2. BMW $24.6 (35) -8
3. Mercedes-Benz $23.5 (40) +4
4. Ford $13.1 (83) 0
5. Honda $12.2 (91) -8
6. Nissan $11.3 (100) -1
7. Audi $9.4 (*) -1
8. Tesla $5.9 (*) +32
9. Land Rover $5.5 (*) +17
10. Porsche $5.1 (*) +16
(*) Did not rank in the top 100 global brands

The BrandZ Top 100 Most Valuable Global Brands was developed by Kantar Millward Brown. The study combines measures of brand equity based on interviews with more than 3 million consumers globally using data from Bloomberg and Kantar Worldpanel.

[RPiM5]

So your telling me that BMW ranks as the second most valuable car brand with $24.6 Billion dollars in value and they can't spend the money to give the next F90 M5 an all new engine design?

[tetsuo111]

My takeaway is different:

- BMW tied for the largest negative change in brand value amongst all car companies compared with last year

- Tesla, Porsche, and Land Rover are massively enhancing brand value and perception

- BMW's USA sales are in massive decline

In the military we had a saying: second place is first loser

[Pretender]

Within 3 years, Tesla will be at #4 once all model 3 are delivered.

[CalCarNut]

Tesla's Model X is barely selling so I doubt they'll hit #4 with current offerings.

[CalCarNut]

Originally Posted by tetsuo111

My takeaway is different:

- BMW tied for the largest negative change in brand value amongst all car companies compared with last year

- Tesla, Porsche, and Land Rover are massively enhancing brand value and perception

- BMW's USA sales are in massive decline

In the military we had a saying: second place is first loser

I was thinking similiarly; With that kind of negative change, it's surprising they're still top 5. That's not a good 'report card' imo.

[L4ces]

Originally Posted by CalCarNut

I was thinking similiarly; With that kind of negative change, it's surprising they're still top 5. That's not a good 'report card' imo.

Same here. It is not a good sign. Toyota has high R&D.

[ORIGIN M.]

"If you ain't first you're last"

-Ricky Bobby

[Fundguy1]

This is crazy because its most likely based on stock prices, revenues, and physical assets. That being said Tesla operating at a loss to be ranked 5th, and chevy and dodge not in the top 10 shows you how overpriced and over valued and big a bubble it is. I'd run from the stock now. Its like a dot com stock in 2000.

[ORIGIN M.]

Originally Posted by Fundguy1

This is crazy because its most likely based on stock prices, revenues, and physical assets. That being said Tesla operating at a loss to be ranked 5th, and chevy and dodge not in the top 10 shows you how overpriced and over valued and big a bubble it is. I'd run from the stock now. Its like a dot com stock in 2000.

Why don't you try advising someone who is paying you.

You are just spreading garbage around. Nothing more. Next /

[Fundguy1]

Originally Posted by ORIGIN M.

Why don't you try advising someone who is paying you.

You are just spreading garbage around. Nothing more. Next /

Hmmm. Almost no physical assets, net losses in sales, promises that have to be met, and a stock price through the roof. P/E ratio of -75. Half a million negstive cash flow with positive cash flow only from loans and stock price increases. Where's the garbage if not tesla as an investment at this point?

[ORIGIN M.]

Originally Posted by Fundguy1

Hmmm. Almost no physical assets, net losses in sales, promises that have to be met, and a stock price through the roof. P/E ratio of -75. Half a million negstive cash flow with positive cash flow only from loans and stock price increases. Where's the garbage if not tesla as an investment at this point?

Your attitude is garbage check back in five years the domino effect will have gone into effect and all these companies that you think are so wonderful will be at the bottom. Try selling from strength not from fear... Works wonders.

[Acexxon]

Well in Asia especially Taiwan, their master dealer here sucks balls with sales cheating and scamming off customers all the time. When shit like this happens, the master dealer here always blame the sales for their own doing... Well... so much for employee training and ethics. We have only one master dealer here and all the other distributors are related to the master dealer because the master dealer have shares in all the distributors... gives us no choice but to buy from them and what's worse? they have a subsidiary as leasing company and lies to people that we can only lease through them... Anyway, I hope the German HQ guys can see this and really do something about it, your cars are fine machines, but your dealers here suck arse

Sorry just had to rent lol

[bbbbmw]

I wonder if BMW figures are inflated because the brand has by far the highest average repair costs? Someone is making money...

[Dog Face Pony Soldier]

I bet equipping the Corolla with LED lights is what pushed Toyota past BMW. Definitely the lights.

/sarcasm

[Dog Face Pony Soldier]

Originally Posted by RPiM5

So your telling me that BMW ranks as the second most valuable car brand with $24.6 Billion dollars in value and they can't spend the money to give the next F90 M5 an all new engine design?

Those resources are now directed towards electric motors.

[tetsuo111]

Originally Posted by RPiM5

So your telling me that BMW ranks as the second most valuable car brand with $24.6 Billion dollars in value and they can't spend the money to give the next F90 M5 an all new engine design?

There was a time when M stood for "motorsport" and the engines were special. Heck, the entire cars were special!

Today M is a trim package.

Funny, never thought I would see the day when BMW emulates Detroit from the 70s and 80s, while Detroit builds the cars BMW built back when it was boss.

[Fundguy1]

Originally Posted by ORIGIN M.

Your attitude is garbage check back in five years the domino effect will have gone into effect and all these companies that you think are so wonderful will be at the bottom. Try selling from strength not from fear... Works wonders.

After 23 years as a financial professional and executive I tried to decipher what you wrote and still I have no idea what you are talking about. Did I mention a single company as an investment besides Tesla? No. Did i point out its a paper tiger like epets, aol, worldcom? Yes. Revenue generation, growth, and cash flow are what makes companies worth something. Tesla at the moment is pure speculation. No actual profits, cash flow, earnings. Maybe it works, maybe it doesn't. Depends on if they can attract the average Joe and right now their segment is wealthy gadget hounds and tree huggers. Its not mainstream like a civic or camry. But it will have to be in jyst a couple years to justify its stock price. I dont see that happening with gas prices where they are and Trump likely to repeal the CAFE standards imposed by Nobama, etc.

[sygazelle]

When the leadership of BMW reads that some forum member think the brand is losing its way, diluting itself, building soft cars, and other common complaints (and justified from an Ultimate Driving Machine point of view), they must get a good chuckle out of it.

[Fundguy1]

Lol. Now you're dreaming. California is mot going to make tesla the 5th largest car maker. And pretty much the rest of the country laughs ar CARB. Thats why many makers make California option cars. Tesla would need to replace camry sales worldwide to hit 5th. Its a viable company long term but priced about 20 times higher than is justifiable at the moment other than pure speculation. What happens if they drop another x model type bomb and the next model doesn't live up to the hype? What happens if they keep delaying and other makers improve to the point that its completely irrelevant and customers start pulling their orders? What happens when a large chunk of preorders don't materialize? What happens if it doesn't test well vs the competition? Etc etc etc. So much has to go perfectly and now they're fighting the administration who is killing the global warming wealth redistribution myth, flooding the world with usa energy, and repealing taxes. The company was built to work in a Nobama/Lying Hillary world, not a Trump one. And Musk just dissed Trump personally pulling ojt of advising him after Trump pulled out of the absolute joke Paris Accords. This may not bode well for Tesla as Trump prizes loyalty first. Let's see if it even exists as a company in a few years, or if its an Apple novelty car by then.

[WWM3]

Originally Posted by Fundguy1

This is crazy because its most likely based on stock prices, revenues, and physical assets. That being said Tesla operating at a loss to be ranked 5th, and chevy and dodge not in the top 10 shows you how overpriced and over valued and big a bubble it is. I'd run from the stock now. Its like a dot com stock in 2000.

I don't believe these rankings have as much to do with stock performance as you are implying.

[WWM3]

Originally Posted by sygazelle

When the leadership of BMW reads that some forum member think the brand is losing its way, diluting itself, building soft cars, and other common complaints (and justified from an Ultimate Driving Machine point of view), they must get a good chuckle out of it.

I imagine they aren't chuckling at their stock performance and overall sales figures.