[Jason]

BIMMERPOST NEWS

BMW of North America Reports Q4 2022 and Full Year 2022 U.S. Sales Results

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➼ BMW finishes 2022 strong as Q4 sales increase 9.4% vs Q4 2021. ○ Total year 2022 sales down slightly by 1.3% vs 2021.
➼ Q4 2022 electric vehicle sales surpassed totals achieved in the previous three quarters combined.
➼ U.S. Built Sports Activity Vehicles from Plant Spartanburg in South Carolina account for just over 60% of U.S. sales.
➼ Q4 2022 MINI sales increase by 31.3% vs Q4 2021. Total year 2022 sales show slight decline of 1.4% vs 2021.


Woodcliff Lake, NJ – January 4, 2023… BMW of North America today reported Q4 2022 and full year 2022 sales results for the BMW and MINI brands in the U.S.

BMW Brand

In the fourth quarter of 2022, BMW brand sales in the U.S. totaled 101,738 vehicles, a 9.4% increase from the 93,031 vehicles sold in the fourth quarter of 2021. For the full year 2022, BMW brand sales decreased slightly by 1.3% on total sales of 332,388 compared to the 336,644 vehicles sold in 2021.

BMW Electric Vehicle Sales

In March 2022, the fully electric BMW iX Sports Activity Vehicle and BMW i4 Gran Coupe began arriving at U.S. dealerships. In the nine months that followed, sales of the all-new electric vehicles increased steadily as inventory levels improved. A third fully electric model, the BMW i7 Sedan, went on sale in late November.

In the fourth quarter alone BMW sold 8,689 electric vehicles, surpassing the totals achieved in the previous three quarters combined. For the full year 2022, BMW sold 15,584 fully electric vehicles in the U.S., accounting for approximately 4.7% of total U.S. sales.

In addition to the fully electric BMW iX, BMW i4 and BMW i7, the company’s electrified lineup in the U.S. will expand when the plug-in hybrid electric BMW XM Sports Activity Vehicle arrives in showrooms this quarter. BMW already offers plug-in hybrid electric variants of some of its most popular models including the BMW X5 xDrive45e, BMW 330e and BMW 530e.

“With three fully electric BMW vehicles and several plug-in variants now available at U.S. dealerships, we are firmly on the road to electrification, offering our customers all of the performance, technology, luxury, and quality that BMW is known for – now also in an emissions free package,” said Sebastian Mackensen, President and CEO, BMW of North America. “At the same time, I’d like to recognize the pivotal role that our dealer network and Plant Spartanburg continue to play in our sales success in the U.S.”

Built in the U.S., Sold in the U.S.

Plant Spartanburg in South Carolina built just over 60% of the BMW vehicles sold in the U.S. in 2022 and continues to be a main driver of the company’s success. Despite lingering production challenges, the plant achieved its second highest annual output last year while also adding the all-new BMW XM to its model lineup.

MINI Brand

MINI brand sales in the U.S. totaled 10,319 vehicles in the fourth quarter of 2022, an increase of 31.3% vs the 7,860 vehicles sold in the fourth quarter of 2021. For the full year 2022, MINI brand sales decreased slightly by 1.4% on total sales of 29,504 vehicles compared to the 29,930 vehicles sold in 2021.

[Tejas1836]

In my AO, they are selling very well indeed

[Infamy]

3series took a hit with the terrible LCI model and the crappy idrive 8.

[Spoolin Montego]

wow most vehicles are made in USA. interesting

[kalpak2015]

Incredible sales of SUVs: x3 x5 and X7

[Hit_Apex]

I had no idea 60% of sales are trucks. I figured it was high but wow. Go 'merica...

[DocWeatherington]

Originally Posted by Infamy

3series took a hit with the terrible LCI model and the crappy idrive 8.

I wouldn't say that... All sedans are built overseas and thus has delays on more than one front including shipping.

Bmw hasn't had any issues make suvs as they all are made here outside of the X1/X2

[Mastakko]

Z4 future classic that didn't get the recognition it deserved. The Supra equivocally over shadowing it.

[ppointer]

I'm responsible for one of those G30 sales. Love it. Now, if they bring us the G61, I will add one of those to the fleet, too. No x-models now or in the near future for this household.

[wesleyan92]

Will our favorite brand retain the #1 sales crown in 2022 (over MB)?

In 2021, MB came in at 329K (which included 53K Sprinter vans). I don't see how BMW does not eke out another win, with or without counting Sprinter vans.

[hotrod182]

3 Series LCI was production constrained. Not like there were tons sitting unwanted on dealers' lots.
Hard to believe Tesla did 405,000 last quarter. I know that's Global, but Tesla isn't even available in all the global markets that BMW has. Being too common will work against them in the long run though.

[IcewaterPete]

Originally Posted by wesleyan92

Will our favorite brand retain the #1 sales crown in 2022 (over MB)?

In 2021, MB came in at 329K (which included 53K Sprinter vans). I don't see how BMW does not eke out another win, with or without counting Sprinter vans.

My bet is BMW takes the crown again. In my small part of the world the moms are lining up to buy the X7 and the GLS has lost its luster. Plus counting Sprinter vans is ridiculous. If MB gets to do that then how about BMW through sin the Mins and Supras? 😜

[IcewaterPete]

Originally Posted by kalpak2015

Incredible sales of SUVs: x3 x5 and X7

Amazing isn’t it? I was surprised to see the X5 outselling the X3.

[tgrundke]

Originally Posted by Infamy

3series took a hit with the terrible LCI model and the crappy idrive 8.

Hardly. A few things:

1. Supply constrained
2. Natural shift toward SUVs
3. Leasing took a big hit in 2022

[BimmerXdrive]

Wish mine wasn’t built in South Carolina. I want a German BMW

[kalpak2015]

Looking at these SUV sales prepare to snap up some good used X3-X7 deals in three year timeframe

[tgrundke]

Originally Posted by IcewaterPete

Amazing isn’t it? I was surprised to see the X5 outselling the X3.

Better availability of the X5, plus, a lot of X3 buyers are very lease price sensitive as compared to X5 buyers.

X5, 5 series and X7, 7 series buyers in aggregate are more price inelastic than your traditional 3-series consumer.

[ASAP]

dead in the water without the x3, x5 and x6

[wesleyan92]

Originally Posted by ASAP

dead in the water without the x3, x5 and x6

What is your point about being "dead in the water"? Every OEM will be dead in the water ....

[ASAP]

Originally Posted by wesleyan92

What is your point about being "dead in the water"? Every OEM will be dead in the water ....

unless you are reading my comment literally, it means without the SUVs, BMW would be in trouble... the X5 sales for this year equalled the 3 4 and 5 altogether which is crazy

[DN302]

Originally Posted by ASAP

unless you are reading my comment literally, it means without the SUVs, BMW would be in trouble... the X5 sales for this year equalled the 3 4 and 5 altogether which is crazy

The majority of Porsche sales are the Macan and Cayenne.

[davyent]

Does this data include the M models as well?